PFG vs PRU
Principal Financial (PFG) and Prudential Financial (PRU) compared side by side. Prudential Financial (PRU) is larger, with a market cap of $39.7B versus $23.2B for Principal Financial, about 1.7 times the size. On trailing earnings, PRU is cheaper at 10.4x versus 15.5x for PFG.
Head to head
| Metric | PFG | PRU |
|---|---|---|
| Market cap | $23.2B | $39.7B |
| P/E (TTM) | 15.5x | 10.4x |
| Forward P/E | 10.6x | 8.2x |
| Revenue (TTM) | $15.7B | $65.2B |
| Revenue growth | 6.4% | 14.1% |
| Gross margin | 47.3% | 29.0% |
| Operating margin | 12.3% | 7.5% |
| Free cash flow | $4.9B | $11.0B |
| Dividend yield | 3.09% | 4.87% |
| 1-year return | +41.4% | +19.0% |
| 5-year return (annual) | +13.3% | +5.2% |
| Max drawdown | -92% | -89% |
| FI Handbook grade | B+ | B- |
Highlighted: the stronger figure on metrics where higher or lower is clearly better.
Growth of $10,000 (5 years, price only)
PFG vs PRU FAQ
Which is bigger, PFG or PRU?
Prudential Financial (PRU) is larger, with a market cap of $39.7B versus $23.2B for Principal Financial, about 1.7 times the size.
Is PFG or PRU cheaper?
On trailing earnings, PRU is cheaper at 10.4x versus 15.5x for PFG. A lower P/E can reflect slower expected growth, so compare growth and margins too.
Which stock performed better over the past year, PFG or PRU?
PFG returned +41.4% over the past year including dividends, versus +19.0% for PRU, through October 23, 2026.
Which pays a higher dividend, PFG or PRU?
PRU yields 4.87% versus 3.09% for PFG.
Full pages: Principal Financial · Prudential Financial