Apple (AAPL) stock
Information Technology · Technology Hardware, Storage & Peripherals
Apple (AAPL) is a Technology Hardware, Storage & Peripherals company in the Information Technology sector, headquartered in Cupertino, California. As of October 23, 2026, AAPL closed at $347.73, a market capitalization of $5.07 trillion, the 2nd largest company in the S&P 500. Over the last twelve months it generated $466.82 billion in revenue (+16% year over year) and $136.68 billion in free cash flow. The stock trades at 39.9x trailing earnings and 36.4x forward earnings.
- 1-year total return: +34.5% (dividends reinvested)
- 5-year return: +19.1% a year
- 52-week range: $243.42 – $351.73
- Gross margin 48.7%, operating margin 32.6%
- Dividend yield: 0.31%, 13 straight years of increases
- FI Handbook report card: B across 10 metrics
- 2nd largest of 75 Information Technology stocks in the S&P 500
AAPL price chart
1Y price change: +34.0% (price only; total returns below include dividends)
| Total return | 1M | YTD | 1Y | 3Y | 5Y | 10Y | MAX |
|---|---|---|---|---|---|---|---|
| AAPL | +3.2% | +28.3% | +34.5% | +26.8% | +19.1% | +29.3% | +19.5% |
Dividends reinvested. 3Y and longer are annualized; MAX is annualized since 1980.
AAPL key statistics
- Market cap
- $5.1T
- #2 in S&P 500
- P/E (TTM)
- 39.9x
- Forward P/E
- 36.4x
- EPS (TTM)
- $8.72
- Revenue (TTM)
- $466.8B
- +16%
- Free cash flow
- $136.7B
- Gross margin
- 48.7%
- Operating margin
- 32.6%
- Return on equity
- 148.8%
- Dividend yield
- 0.31%
- 52-week range
- $243.42 – $351.73
- Beta
- 1.07
- Price / sales
- 10.9x
- EV / EBITDA
- 30.3x
- Debt / equity
- 0.78x
- Employees
- 150,000
AAPL report card
BTen fundamentals graded A to F against fixed thresholds. Not a buy or sell rating.
- Revenue growth16.4%B
- Gross margin48.7%B
- Operating margin32.6%A
- FCF margin29.3%A
- Return on equity148.8%A
- Net debt / EBITDA0.1xB
- Forward P/E36.4xD
- PEG ratio2.7xD
- Shareholder yield2.1%C
- Share count change / yr-3.1%A
Apple financials
Revenue went from $215.6B in fiscal 2016 to $416.2B in fiscal 2025, growing 7.6% a year.
| Fiscal year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $215.6B | $229.2B | $265.6B | $260.2B | $274.5B | $365.8B | $394.3B | $383.3B | $391.0B | $416.2B |
| Gross profit | $84.3B | $88.2B | $101.8B | $98.4B | $105.0B | $152.8B | $170.8B | $169.1B | $180.7B | $195.2B |
| Operating income | $60.0B | $61.3B | $70.9B | $63.9B | $66.3B | $108.9B | $119.4B | $114.3B | $123.2B | $133.1B |
| Net income | $45.7B | $48.4B | $59.5B | $55.3B | $57.4B | $94.7B | $99.8B | $97.0B | $93.7B | $112.0B |
| EPS (diluted) | $2.08 | $2.30 | $2.98 | $2.97 | $3.28 | $5.61 | $6.11 | $6.13 | $6.08 | $7.46 |
| Free cash flow | $53.5B | $51.8B | $64.1B | $58.9B | $73.4B | $93.0B | $111.4B | $99.6B | $108.8B | $98.8B |
| Buybacks | $29.7B | $32.9B | $72.7B | $66.9B | $72.4B | $86.0B | $89.4B | $77.5B | $94.9B | $90.7B |
| Dividends paid | $12.2B | $12.8B | $13.7B | $14.1B | $14.1B | $14.5B | $14.8B | $15.0B | $15.2B | $15.4B |
| Diluted shares | 22.0B | 21.0B | 20.0B | 18.6B | 17.5B | 16.9B | 16.3B | 15.8B | 15.4B | 15.0B |
Source: SEC filings (10-K XBRL). EPS and share counts are split-adjusted.
What's priced into AAPL?
A reverse DCF asks what growth the current price requires. With an enterprise value of $5.1T and $136.7B of trailing free cash flow, Apple needs to grow free cash flow about 26.6% a year for ten years (fading to 3.0% terminal growth) to earn a 10% annual return. For context, free cash flow grew 6.1% a year over the last five years.
P/E ratio history
Current 46.6x vs. median 23.3x (10th–90th percentile 12.6x–40.1x).
A model, not a forecast or advice. Small changes in assumptions move the answer a lot.
AAPL dividend
- Dividend yield
- 0.31%
- Annual dividend
- $1.08
- Years of increases
- 13
- 5-yr dividend growth
- 5.0%
- per year
- Payout ratio
- 12%
- Payments per year
- 4
Regular dividends per share by calendar year; special dividends excluded. Current year omitted until complete.
AAPL analyst price targets
39 analysts' average 12-month target is $329.25 (-5% vs. $347.73). Targets range from $240.00 to $405.00. 55% rate it a buy.
AAPL earnings
Next report: November 2, 2026. Apple has beaten EPS estimates 8 quarters in a row. Last quarter's revenue was $109.4B (+16% year over year).
| Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|
| Jul 30, 2026 | $1.89 | $2.02 | +6.7% |
| Apr 30, 2026 | $1.94 | $2.01 | +3.5% |
| Jan 29, 2026 | $2.67 | $2.84 | +6.3% |
| Oct 30, 2025 | $1.77 | $1.85 | +4.5% |
| Jul 31, 2025 | $1.43 | $1.57 | +9.5% |
| May 1, 2025 | $1.62 | $1.65 | +1.7% |
| Jan 30, 2025 | $2.35 | $2.40 | +2.3% |
| Oct 31, 2024 | $0.95 | $0.97 | +2.5% |
Stocks like AAPL
| Name | Today | 1Y | Mkt cap | P/E | |
|---|---|---|---|---|---|
 DELL Dell Technologies | +0.77% | +199% | $290.2B | 26.5x | Compare |
 SNDK Sandisk | -1.82% | +641% | $178.9B | 16.8x | Compare |
 STX Seagate Technology | -1.81% | +180% | $143.4B | 45.4x | Compare |
 WDC Western Digital | -2.97% | +174% | $128.6B | 12.1x | Compare |
 HPE Hewlett Packard Enterprise Comp | +2.20% | +149% | $75.3B | 29.2x | Compare |
 NTAP NetApp | +1.40% | +86% | $42.3B | 30.4x | Compare |
 P Everpure | +1.76% | +32% | $41.1B | 168.9x | Compare |
 HPQ HP | -0.36% | +27% | $30.3B | 12.8x | Compare |
AAPL news
- In 1985, He Was Forced Out of the Company He Founded. Months Later He Bet $10 Million On A Graphics Unit He Bought From George Lucas. By 2006, That Bet Was Worth Far More Than His Apple Stock · Oct 25, 2026
- Is the AI Bubble About to Burst? Plus, Apple Bets on Doorbells. · Oct 25, 2026
- Here's How Many Shares of Apple Stock You'd Need for $100 in Yearly Dividends · Oct 24, 2026
- Apple Joins Nvidia in the $5 Trillion Club. Here's Which Stock I Think Can Get to $10 Trillion First. · Oct 24, 2026
- Apple's $1,999 iPhone Duo appears to have an app problem · Oct 24, 2026
AAPL stock FAQ
What is AAPL's market cap?
Apple's market capitalization is $5.07 trillion as of October 23, 2026, ranking 2nd in the S&P 500.
What is AAPL's P/E ratio?
AAPL trades at a trailing price-to-earnings ratio of 39.9x and a forward P/E of 36.4x. Its median P/E over the period we track is 23.3x.
Does AAPL pay a dividend?
Yes. Apple pays $1.08 per share a year, a 0.31% yield. It has raised its dividend 13 years in a row. Dividends grew 5.0% a year over the last five years.
How much has AAPL stock returned?
Including reinvested dividends, AAPL returned +34.5% over one year, +19.1% a year over five years, +29.3% a year over ten years through October 23, 2026.
Is AAPL stock overvalued?
At today's price, a reverse discounted cash flow model (10% discount rate, 3% terminal growth) implies Apple must grow free cash flow about 27% a year for the next decade. Its free cash flow grew 6% a year over the last five years. Whether that is achievable decides if the stock is cheap or expensive. This is a model, not advice.
What is the AAPL price target?
39 analysts cover AAPL with an average 12-month price target of $329.25, -5% from the current price. 55% of them rate it a buy.
When does AAPL report earnings?
Apple is expected to report earnings on November 2, 2026. It has beaten EPS estimates 8 quarters in a row.
How many employees does Apple have?
Apple has about 150,000 full-time employees, or $3.1 million of revenue per employee.
Sources: SEC EDGAR filings, Yahoo Finance market data (delayed), FI Handbook calculations. Last close October 23, 2026. Methodology