BKNG vs MAR
Booking (BKNG) and Marriott International (MAR) compared side by side. Booking (BKNG) is larger, with a market cap of $117.1B versus $101.9B for Marriott International, about 1.1 times the size. On trailing earnings, BKNG is cheaper at 17.3x versus 40.4x for MAR.
Head to head
| Metric | BKNG | MAR |
|---|---|---|
| Market cap | $117.1B | $101.9B |
| P/E (TTM) | 17.3x | 40.4x |
| Forward P/E | 12.6x | 29.7x |
| Revenue (TTM) | $28.2B | $7.4B |
| Revenue growth | 8.1% | 11.1% |
| Gross margin | 87.2% | 79.2% |
| Operating margin | 34.4% | 65.3% |
| Free cash flow | $9.5B | $3.1B |
| Dividend yield | 1.08% | 0.75% |
| 1-year return | -22.8% | +46.1% |
| 5-year return (annual) | +10.7% | +21.4% |
| Max drawdown | -99% | -76% |
| FI Handbook grade | A- | B- |
Highlighted: the stronger figure on metrics where higher or lower is clearly better.
Growth of $10,000 (5 years, price only)
BKNG vs MAR FAQ
Which is bigger, BKNG or MAR?
Booking (BKNG) is larger, with a market cap of $117.1B versus $101.9B for Marriott International, about 1.1 times the size.
Is BKNG or MAR cheaper?
On trailing earnings, BKNG is cheaper at 17.3x versus 40.4x for MAR. A lower P/E can reflect slower expected growth, so compare growth and margins too.
Which stock performed better over the past year, BKNG or MAR?
MAR returned +46.1% over the past year including dividends, versus -22.8% for BKNG, through October 23, 2026.
Which pays a higher dividend, BKNG or MAR?
BKNG yields 1.08% versus 0.75% for MAR.
Full pages: Booking · Marriott International