Booking (BKNG) stock
Consumer Discretionary · Hotels, Resorts & Cruise Lines
Booking (BKNG) is a Hotels, Resorts & Cruise Lines company in the Consumer Discretionary sector, headquartered in Norwalk, Connecticut. As of October 23, 2026, BKNG closed at $155.83, a market capitalization of $117.09 billion, the 106th largest company in the S&P 500. Over the last twelve months it generated $28.24 billion in revenue (+8% year over year) and $9.54 billion in free cash flow. The stock trades at 17.3x trailing earnings and 12.6x forward earnings.
- 1-year total return: -22.8% (dividends reinvested)
- 5-year return: +10.7% a year
- 52-week range: $150.14 – $220.81
- Gross margin 87.2%, operating margin 34.4%
- Dividend yield: 1.08%, 1 straight years of increases
- FI Handbook report card: A- across 9 metrics
- 6th largest of 47 Consumer Discretionary stocks in the S&P 500
BKNG price chart
1Y price change: -23.5% (price only; total returns below include dividends)
| Total return | 1M | YTD | 1Y | 3Y | 5Y | 10Y | MAX |
|---|---|---|---|---|---|---|---|
| BKNG | -0.0% | -26.7% | -22.8% | +12.3% | +10.7% | +10.5% | +7.8% |
Dividends reinvested. 3Y and longer are annualized; MAX is annualized since 1999.
BKNG key statistics
- Market cap
- $117.1B
- #106 in S&P 500
- P/E (TTM)
- 17.3x
- Forward P/E
- 12.6x
- EPS (TTM)
- $9.02
- Revenue (TTM)
- $28.2B
- +8%
- Free cash flow
- $9.5B
- Gross margin
- 87.2%
- Operating margin
- 34.4%
- Return on equity
- —
- Dividend yield
- 1.08%
- 52-week range
- $150.14 – $220.81
- Beta
- 1.13
- Price / sales
- 4.1x
- EV / EBITDA
- 11.6x
- Debt / equity
- —
- Employees
- 25,550
BKNG report card
A-Ten fundamentals graded A to F against fixed thresholds. Not a buy or sell rating.
- Revenue growth8.1%C
- Gross margin87.2%A
- Operating margin34.4%A
- FCF margin33.8%A
- Return on equity——
- Net debt / EBITDA0.4xB
- Forward P/E12.6xA
- PEG ratio0.6xA
- Shareholder yield6.6%A
- Share count change / yr-4.5%A
Booking Holdings Inc. Common St financials
Revenue went from $10.7B in fiscal 2016 to $26.9B in fiscal 2025, growing 10.7% a year.
| Fiscal year | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $10.7B | $12.7B | $14.5B | $15.1B | $6.8B | $11.0B | $17.1B | $21.4B | $23.7B | $26.9B |
| Gross profit | $10.3B | $12.4B | — | — | — | — | — | — | — | — |
| Operating income | $2.9B | $4.5B | $5.3B | $5.3B | -$631.0M | $2.5B | $5.1B | $5.8B | $7.6B | $8.8B |
| EPS (diluted) | $1.71 | $1.87 | $3.33 | $4.47 | $0.06 | $1.13 | $3.05 | $4.70 | $6.91 | $6.62 |
| Free cash flow | $3.8B | $4.4B | $4.9B | $4.5B | -$201.0M | $2.5B | $6.2B | $7.0B | $7.9B | $9.1B |
| Buybacks | $1.0B | $1.8B | $6.0B | $8.2B | $1.3B | $163.0M | $6.6B | $10.4B | $6.5B | $6.4B |
| Dividends paid | — | — | — | — | — | — | $0 | $0 | $1.2B | $1.2B |
| Diluted shares | 1.3B | 1.2B | 1.2B | 1.1B | 1.0B | 1.0B | 1.0B | 913.3M | 851.6M | 816.0M |
Source: SEC filings (10-K XBRL). EPS and share counts are split-adjusted.
What's priced into BKNG?
A reverse DCF asks what growth the current price requires. With an enterprise value of $120.8B and $9.5B of trailing free cash flow, Booking Holdings Inc. Common St needs to grow free cash flow about -0.6% a year for ten years (fading to 3.0% terminal growth) to earn a 10% annual return.
P/E ratio history
Current 23.5x vs. median 33.4x (10th–90th percentile 22.7x–65.9x).
A model, not a forecast or advice. Small changes in assumptions move the answer a lot.
BKNG dividend
- Dividend yield
- 1.08%
- Annual dividend
- $1.68
- Years of increases
- 1
- 5-yr dividend growth
- —
- per year
- Payout ratio
- 18%
- Payments per year
- 4
Regular dividends per share by calendar year; special dividends excluded. Current year omitted until complete.
BKNG earnings
Next report: November 3, 2026. Booking Holdings Inc. Common St has beaten EPS estimates 8 quarters in a row. Last quarter's revenue was $7.4B (+8% year over year).
| Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|
| Aug 4, 2026 | $2.43 | $2.54 | +4.5% |
| Apr 28, 2026 | $1.08 | $1.14 | +5.7% |
| Feb 18, 2026 | $1.95 | $1.95 | +0.3% |
| Oct 28, 2025 | $3.84 | $3.98 | +3.7% |
| Jul 29, 2025 | $2.02 | $2.22 | +9.9% |
| Apr 29, 2025 | $0.70 | $0.99 | +41.2% |
| Feb 20, 2025 | $1.44 | $1.66 | +15.1% |
| Oct 30, 2024 | $3.10 | $3.36 | +8.4% |
Stocks like BKNG
| Name | Today | 1Y | Mkt cap | P/E | |
|---|---|---|---|---|---|
 ABNB Airbnb | -2.13% | +35% | $103.0B | 39.2x | Compare |
 MAR Marriott International | -1.53% | +46% | $101.9B | 40.4x | Compare |
 HLT Hilton Worldwide | -2.36% | +31% | $78.7B | 51.3x | Compare |
 RCL Royal Caribbean Cruises | -3.37% | -11% | $73.9B | 17.1x | Compare |
 CCL Carnival | -3.58% | -10% | $35.1B | 11.5x | Compare |
 EXPE Expedia | -3.18% | +35% | $34.7B | 18.1x | Compare |
 NCLH Norwegian Cruise Line | -2.83% | -36% | $6.9B | 9.3x | Compare |
 AMZN Amazon.com | -0.95% | +12% | $2.7T | 20.0x | Compare |
BKNG news
- Booking vs. Chewy: Do Pet Treats or Plane Tickets Make for a Better Stock in 2026? · Oct 24, 2026
- Booking vs. Five Below: Is the Travel Giant or Specialty Retailer the Better Stock to Buy in 2026? · Oct 24, 2026
- Booking vs. GameStop: Is Travel or Collectibles the Better Value Creator in Stocks? · Oct 24, 2026
- Alibaba vs. Booking: Which Travel Provider Stock Is a Better Buy in 2026? · Oct 24, 2026
- Advance Auto Parts vs. Booking Holdings: Which Consumer Stock Is a Better Buy in 2026? · Oct 24, 2026
BKNG stock FAQ
What is BKNG's market cap?
Booking's market capitalization is $117.09 billion as of October 23, 2026, ranking 106th in the S&P 500.
What is BKNG's P/E ratio?
BKNG trades at a trailing price-to-earnings ratio of 17.3x and a forward P/E of 12.6x. Its median P/E over the period we track is 33.4x.
Does BKNG pay a dividend?
Yes. Booking pays $1.68 per share a year, a 1.08% yield. It has raised its dividend 1 years in a row.
How much has BKNG stock returned?
Including reinvested dividends, BKNG returned -22.8% over one year, +10.7% a year over five years, +10.5% a year over ten years through October 23, 2026.
Is BKNG stock overvalued?
At today's price, a reverse discounted cash flow model (10% discount rate, 3% terminal growth) implies Booking must grow free cash flow about -1% a year for the next decade. Whether that is achievable decides if the stock is cheap or expensive. This is a model, not advice.
When does BKNG report earnings?
Booking is expected to report earnings on November 3, 2026. It has beaten EPS estimates 8 quarters in a row.
How many employees does Booking have?
Booking has about 25,550 full-time employees, or $1.1 million of revenue per employee.
Sources: SEC EDGAR filings, Yahoo Finance market data (delayed), FI Handbook calculations. Last close October 23, 2026. Methodology