Salesforce (CRM) stock
Information Technology · Application Software
Salesforce (CRM) is an Application Software company in the Information Technology sector, headquartered in San Francisco, California. As of October 23, 2026, CRM closed at $248.57, a market capitalization of $204.57 billion, the 55th largest company in the S&P 500. Over the last twelve months it generated $43.94 billion in revenue (+11% year over year) and $15.15 billion in free cash flow. The stock trades at 22.7x trailing earnings and 15.5x forward earnings.
- 1-year total return: -1.7% (dividends reinvested)
- 5-year return: -2.8% a year
- 52-week range: $146.32 – $269.11
- Gross margin 77.3%, operating margin 21.4%
- Dividend yield: 0.71%, 1 straight years of increases
- FI Handbook report card: B across 10 metrics
- 20th largest of 75 Information Technology stocks in the S&P 500
CRM price chart
1Y price change: -2.5% (price only; total returns below include dividends)
| Total return | 1M | YTD | 1Y | 3Y | 5Y | 10Y | MAX |
|---|---|---|---|---|---|---|---|
| CRM | +4.6% | -5.5% | -1.7% | +7.8% | -2.8% | +13.1% | +20.0% |
Dividends reinvested. 3Y and longer are annualized; MAX is annualized since 2004.
CRM key statistics
- Market cap
- $204.6B
- #55 in S&P 500
- P/E (TTM)
- 22.7x
- Forward P/E
- 15.5x
- EPS (TTM)
- $10.93
- Revenue (TTM)
- $43.9B
- +11%
- Free cash flow
- $15.2B
- Gross margin
- 77.3%
- Operating margin
- 21.4%
- Return on equity
- 19.4%
- Dividend yield
- 0.71%
- 52-week range
- $146.32 – $269.11
- Beta
- 1.26
- Price / sales
- 4.7x
- EV / EBITDA
- 18.3x
- Debt / equity
- 1.10x
- Employees
- 83,334
CRM report card
BTen fundamentals graded A to F against fixed thresholds. Not a buy or sell rating.
- Revenue growth10.8%B
- Gross margin77.3%A
- Operating margin21.4%B
- FCF margin34.5%A
- Return on equity19.4%B
- Net debt / EBITDA2.4xD
- Forward P/E15.5xB
- PEG ratio0.8xA
- Shareholder yield6.9%A
- Share count change / yr0.6%D
Salesforce financials
Revenue went from $8.4B in fiscal 2017 to $41.5B in fiscal 2026, growing 19.4% a year.
| Fiscal year | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $8.4B | $10.5B | $13.3B | $17.1B | $21.3B | $26.5B | $31.4B | $34.9B | $37.9B | $41.5B |
| Gross profit | $6.2B | $7.8B | $9.8B | $12.9B | $15.8B | $19.5B | $23.0B | $26.3B | $29.3B | $32.3B |
| Operating income | $218.0M | $454.0M | $535.0M | $297.0M | $455.0M | $548.0M | $1.0B | $5.0B | $7.2B | $8.3B |
| Net income | $323.0M | $360.0M | $1.1B | $126.0M | $4.1B | $1.4B | $208.0M | $4.1B | $6.2B | $7.5B |
| EPS (diluted) | $0.46 | $0.49 | $1.43 | $0.15 | $4.38 | $1.48 | $0.21 | $4.20 | $6.36 | $7.80 |
| Free cash flow | $1.7B | $2.2B | $2.8B | $3.7B | $4.1B | $5.3B | $6.3B | $9.5B | $12.4B | $14.4B |
| Buybacks | — | — | — | — | $0 | $0 | $4.0B | $7.6B | $7.8B | $12.6B |
| Dividends paid | — | — | — | — | — | — | $0 | $0 | $1.5B | $1.6B |
| Diluted shares | 700.0M | 735.0M | 775.0M | 850.0M | 930.0M | 974.0M | 997.0M | 984.0M | 974.0M | 956.0M |
Source: SEC filings (10-K XBRL). EPS and share counts are split-adjusted.
What's priced into CRM?
A reverse DCF asks what growth the current price requires. With an enterprise value of $235.5B and $15.2B of trailing free cash flow, Salesforce needs to grow free cash flow about 4.3% a year for ten years (fading to 3.0% terminal growth) to earn a 10% annual return. For context, free cash flow grew 28.6% a year over the last five years.
P/E ratio history
Current 31.9x vs. median 182.9x (10th–90th percentile 41.9x–1077.2x).
A model, not a forecast or advice. Small changes in assumptions move the answer a lot.
CRM dividend
- Dividend yield
- 0.71%
- Annual dividend
- $1.76
- Years of increases
- 1
- 5-yr dividend growth
- —
- per year
- Payout ratio
- 16%
- Payments per year
- 4
Regular dividends per share by calendar year; special dividends excluded. Current year omitted until complete.
CRM analyst price targets
54 analysts' average 12-month target is $286.14 (+15% vs. $248.57). Targets range from $165.00 to $475.00. 71% rate it a buy.
CRM earnings
Next report: December 2, 2026. Salesforce has beaten EPS estimates 7 quarters in a row. Last quarter's revenue was $11.3B (+11% year over year).
| Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|
| Aug 26, 2026 | $3.27 | $5.90 | +80.4% |
| May 27, 2026 | $3.13 | $3.88 | +24.1% |
| Feb 25, 2026 | $3.05 | $3.81 | +24.9% |
| Dec 3, 2025 | $2.86 | $3.25 | +13.6% |
| Sep 3, 2025 | $2.78 | $2.91 | +4.7% |
| May 28, 2025 | $2.55 | $2.58 | +1.3% |
| Feb 26, 2025 | $2.61 | $2.78 | +6.4% |
| Dec 3, 2024 | $2.45 | $2.41 | -1.5% |
Stocks like CRM
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|---|---|---|---|---|---|
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 ADBE Adobe | -2.49% | -26% | $102.7B | 14.7x | Compare |
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CRM news
- The Enterprise Agent Price Nobody Will Show You · Oct 25, 2026
- Salesforce (CRM) Unveils Hunter For AI Driven Sales Workflows · Oct 24, 2026
- Salesforce Grants Equity Awards to m3ter and Fin Under Its Inducement Equity Incentive Plan · Oct 23, 2026
- Adobe vs. Salesforce: Which Technology Stock Is a Better Buy in 2026? · Oct 23, 2026
- Arista Networks vs. Salesforce: Which Technology Stock Is a Better Buy in 2026? · Oct 23, 2026
CRM stock FAQ
What is CRM's market cap?
Salesforce's market capitalization is $204.57 billion as of October 23, 2026, ranking 55th in the S&P 500.
What is CRM's P/E ratio?
CRM trades at a trailing price-to-earnings ratio of 22.7x and a forward P/E of 15.5x. Its median P/E over the period we track is 182.9x.
Does CRM pay a dividend?
Yes. Salesforce pays $1.76 per share a year, a 0.71% yield. It has raised its dividend 1 years in a row.
How much has CRM stock returned?
Including reinvested dividends, CRM returned -1.7% over one year, -2.8% a year over five years, +13.1% a year over ten years through October 23, 2026.
Is CRM stock overvalued?
At today's price, a reverse discounted cash flow model (10% discount rate, 3% terminal growth) implies Salesforce must grow free cash flow about 4% a year for the next decade. Its free cash flow grew 29% a year over the last five years. Whether that is achievable decides if the stock is cheap or expensive. This is a model, not advice.
What is the CRM price target?
54 analysts cover CRM with an average 12-month price target of $286.14, +15% from the current price. 71% of them rate it a buy.
When does CRM report earnings?
Salesforce is expected to report earnings on December 2, 2026. It has beaten EPS estimates 7 quarters in a row.
How many employees does Salesforce have?
Salesforce has about 83,334 full-time employees, or $527,252 of revenue per employee.
Sources: SEC EDGAR filings, Yahoo Finance market data (delayed), FI Handbook calculations. Last close October 23, 2026. Methodology