Deckers Brands (DECK) stock
Consumer Discretionary · Footwear
Deckers Brands (DECK) is a Footwear company in the Consumer Discretionary sector, headquartered in Goleta, California. As of October 23, 2026, DECK closed at $81.09, a market capitalization of $11.04 billion, the 485th largest company in the S&P 500. Over the last twelve months it generated $5.58 billion in revenue (+4% year over year) and $1.12 billion in free cash flow. The stock trades at 10.7x trailing earnings and 9.9x forward earnings.
- 1-year total return: -20.9% (dividends reinvested)
- 5-year return: +5.1% a year
- 52-week range: $77.20 – $122.29
- Gross margin 58.9%, operating margin 23.2%
- FI Handbook report card: B+ across 10 metrics
- 42nd largest of 47 Consumer Discretionary stocks in the S&P 500
DECK price chart
1Y price change: -20.9% (price only; total returns below include dividends)
| Total return | 1M | YTD | 1Y | 3Y | 5Y | 10Y | MAX |
|---|---|---|---|---|---|---|---|
| DECK | +3.2% | -21.8% | -20.9% | -0.5% | +5.1% | +24.6% | +13.5% |
Dividends reinvested. 3Y and longer are annualized; MAX is annualized since 1993.
DECK key statistics
- Market cap
- $11.0B
- #485 in S&P 500
- P/E (TTM)
- 10.7x
- Forward P/E
- 9.9x
- EPS (TTM)
- $7.55
- Revenue (TTM)
- $5.6B
- +4%
- Free cash flow
- $1.1B
- Gross margin
- 58.9%
- Operating margin
- 23.2%
- Return on equity
- 44.3%
- Dividend yield
- None
- 52-week range
- $77.20 – $122.29
- Beta
- 1.12
- Price / sales
- 2.0x
- EV / EBITDA
- 7.4x
- Debt / equity
- 0.23x
- Employees
- 6,000
DECK report card
B+Ten fundamentals graded A to F against fixed thresholds. Not a buy or sell rating.
- Revenue growth3.5%D
- Gross margin58.9%B
- Operating margin23.2%B
- FCF margin20.0%B
- Return on equity44.3%A
- Net debt / EBITDA-0.5xA
- Forward P/E9.9xA
- PEG ratio1.0xA
- Shareholder yield9.7%A
- Share count change / yr-3.1%A
Deckers Outdoor financials
Revenue went from $1.8B in fiscal 2017 to $5.5B in fiscal 2026, growing 13.2% a year.
| Fiscal year | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $1.8B | $1.9B | $2.0B | $2.1B | $2.5B | $3.2B | $3.6B | $4.3B | $5.0B | $5.5B |
| Gross profit | $835.2M | $931.6M | $1.0B | $1.1B | $1.4B | $1.6B | $1.8B | $2.4B | $2.9B | $3.2B |
| Operating income | -$1.9M | $222.6M | $327.3M | $338.1M | $504.2M | $564.7M | $652.8M | $927.5M | $1.2B | $1.3B |
| Net income | $5.7M | $114.4M | $264.3M | $276.1M | $382.6M | $451.9M | $516.8M | $759.6M | $966.1M | $1.0B |
| EPS (diluted) | $0.03 | $0.60 | $1.47 | $1.60 | $2.25 | $2.71 | $3.23 | $4.86 | $6.33 | $7.02 |
| Free cash flow | $154.8M | $292.5M | $330.4M | $253.9M | $564.0M | $121.3M | $456.4M | $943.8M | $958.4M | $1.1B |
| Buybacks | $12.6M | $149.7M | $161.4M | $190.4M | $99.1M | $356.7M | $297.4M | $414.9M | $567.0M | $1.1B |
| Diluted shares | 194.1M | 192.0M | 179.4M | 172.2M | 170.4M | 166.7M | 160.1M | 156.3M | 152.7M | 145.8M |
Source: SEC filings (10-K XBRL). EPS and share counts are split-adjusted.
What's priced into DECK?
A reverse DCF asks what growth the current price requires. With an enterprise value of $10.4B and $1.1B of trailing free cash flow, Deckers Outdoor needs to grow free cash flow about -8.0% a year for ten years (fading to 3.0% terminal growth) to earn a 10% annual return. For context, free cash flow grew 14.2% a year over the last five years.
P/E ratio history
Current 11.6x vs. median 19.9x (10th–90th percentile 12.1x–37.5x).
A model, not a forecast or advice. Small changes in assumptions move the answer a lot.
DECK analyst price targets
21 analysts' average 12-month target is $98.19 (+21% vs. $81.09). Targets range from $70.00 to $137.00. 44% rate it a buy.
DECK earnings
Next report: January 28, 2027. Deckers Outdoor has beaten EPS estimates 8 quarters in a row.
| Report date | EPS estimate | EPS actual | Surprise |
|---|---|---|---|
| Oct 22, 2026 | $1.79 | $2.31 | +28.7% |
| Jul 23, 2026 | $0.87 | $0.94 | +7.6% |
| May 21, 2026 | $0.83 | $0.96 | +15.2% |
| Jan 29, 2026 | $2.77 | $3.33 | +20.4% |
| Oct 23, 2025 | $1.58 | $1.82 | +14.9% |
| Jul 24, 2025 | $0.68 | $0.93 | +36.7% |
| May 22, 2025 | $0.61 | $1.00 | +65.1% |
| Jan 30, 2025 | $2.59 | $3.00 | +15.6% |
Stocks like DECK
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DECK news
- Deckers Outdoor (DECK) Lifted Profit Outlook, Is The Stock A Bargain? · Oct 24, 2026
- What Does Deckers Outdoor (DECK) Board Change Mean For Its Gen Z Push? · Oct 24, 2026
- Why Deckers (DECK) shares are falling today · Oct 24, 2026
- Deckers Outdoor's Hoka, Ugg Brands Still Healthy Despite Choppy Quarter, UBS Says · Oct 23, 2026
- Sector Update: Consumer Stocks Fall Friday Afternoon · Oct 23, 2026
DECK stock FAQ
What is DECK's market cap?
Deckers Brands's market capitalization is $11.04 billion as of October 23, 2026, ranking 485th in the S&P 500.
What is DECK's P/E ratio?
DECK trades at a trailing price-to-earnings ratio of 10.7x and a forward P/E of 9.9x. Its median P/E over the period we track is 19.9x.
Does DECK pay a dividend?
No. Deckers Brands does not currently pay a regular cash dividend.
How much has DECK stock returned?
Including reinvested dividends, DECK returned -20.9% over one year, +5.1% a year over five years, +24.6% a year over ten years through October 23, 2026.
Is DECK stock overvalued?
At today's price, a reverse discounted cash flow model (10% discount rate, 3% terminal growth) implies Deckers Brands must grow free cash flow about -8% a year for the next decade. Its free cash flow grew 14% a year over the last five years. Whether that is achievable decides if the stock is cheap or expensive. This is a model, not advice.
What is the DECK price target?
21 analysts cover DECK with an average 12-month price target of $98.19, +21% from the current price. 44% of them rate it a buy.
When does DECK report earnings?
Deckers Brands is expected to report earnings on January 28, 2027. It has beaten EPS estimates 8 quarters in a row.
How many employees does Deckers Brands have?
Deckers Brands has about 6,000 full-time employees, or $929,501 of revenue per employee.
Sources: SEC EDGAR filings, Yahoo Finance market data (delayed), FI Handbook calculations. Last close October 23, 2026. Methodology